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Initially established in 2009 as a provider of courier and delivery services, Smartex has been transformed in 2011-2012 into an investment firm focusing on seed and early-stage investments in startups in Georgia and elsewhere. All Georgian startups are housed under one roof in the Liberty Tower in Tbilisi.


Area of focus:

  • Digital wallets & payments
  • Online financial services
  • Local deals, social gifting & electronic commerce
  • VoIP
  • Digital & user generated content


Ownership structure:


Group management, funding, shares services business development.


Synergies with its PAY payment system & merchant gateway ATM and merchant acquiring network, cross-selling of banking products (e.g. installment loans) to tens of thousands of young, educated and Internet-savvy clients of the Smartex companies.



The Leading IT solutions provider in Georgia.